义乌九樾府 / 派澜设计

小鹅——“寻找彩蛋”的旅程

鹅，鹅，鹅，

曲项向天歌。

白毛浮绿水，

红掌拨清波。

Little Goose - The Journey of "Looking for Easter Eggs"

goose,goose,goose,

The song is singing to the sky.

White hair floats on green water,

公元645年，大唐正处于诗歌盛行时期。江南水乡义乌中一位7岁少年骆宾王被池塘中的大白鹅优美姿态吸引，挥笔写下了《咏鹅》诗。这首诗简洁生动地描绘了鹅的形象，也成为孩子们学习写诗的经典范例，在他们的成长道路上留下了“彩蛋”般的惊喜。

In 645 AD, the Tang Dynasty was in a period of prosperity for poetry. Luo Binwang, a 7-year-old boy from Yiwu, a water town in the south of the Yangtze River, was attracted by the graceful posture of the big white goose in the pond, and wrote the poem "Ode to the Goose" with his pen. This poem concisely and vividly depicts the image of a goose, and has become a classic example for children to learn to write poems, leaving "Easter egg"-like surprises on their growth path.

人生处处都是彩蛋，处处充满惊喜，而在义乌魔法森林中的的这颗彩蛋正在焕发光彩，一起揭开小鹅布鲁是怎么找到彩蛋开启快乐大门的吧！

Life is full of Easter eggs, and they are full of surprises, and this Easter egg in the Yiwu Magic Forest is glowing. Let’s discover how Little Goose Blue found the Easter egg and opened the door to happiness!

初识场地

魔法森林乐园坐落在浙江省义乌市稠江街道贝村路与文政东路交汇处，其中项目场地位于7#、11#建筑之间的绿地空间，与中央水景空间相邻，占地约557m²，场地内高差较平缓，与周边没有明显高差。

Magic Forest Park is located at the intersection of Beicun Road and Wenzheng East Road, Choujiang Street, Yiwu City, Zhejiang Province. The project site is located in the green space between buildings #7 and #11, adjacent to the central waterscape space, covering an area of approximately 557m². The height difference within the site is relatively gentle and there is no obvious height difference from the surrounding areas.

▲项目区位

义乌是鹅养殖基地，养殖加工为商业发展提供支持，商业发展为养殖加工提供市场，两者相互促进，共创辉煌，这未尝不是找到了彩蛋开启的快乐大门内的景象。

Yiwu is a goose breeding base. Breeding and processing provide support for commercial development, and commercial development provides a market for breeding and processing. The two promote each other and create brilliance together. This is not a scene inside the happy door opened by the Easter egg.

▲魔法森林平面图

▲魔法森林轴侧图

设计师希望以当地特色的历史脉络为背景，将其缩影成一个专属于孩子们的魔法森林乐园，打造一个“充满活力、充满幻想”的儿童游乐空间，同时结合小鹅”布鲁”的IP主题，希望它能够引领孩子们找到彩蛋，开启快乐之门，在延续品牌精神，激活场地能量的同时，为整个住宅大区赋能。

The designer hopes to use the local historical context as the background to shrink it into a magical forest paradise exclusively for children，Create a "vibrant and fantasy" childrens play space, combined with the IP theme of Little Goose "Blue",It is hoped that it can lead children to find Easter eggs, open the door to happiness, and empower the entire residential area while continuing the brand spirit and activating the energy of the site.

准备好了吗？开启我们“寻找彩蛋”的旅程。

Are you ready? Let’s start our “Easter Egg Hunting” journey .

设计解析

破壳而出

天空一声巨响，小鹅布鲁终于破壳了，热爱冒险的他听闻魔法森林深处有个巨大的彩蛋，打开它就能开启快乐的大门，于是他踏上了”寻找彩蛋“的探险旅程。

There was a loud noise in the sky, and Little Goose Blue finally broke out of his shell. He loved adventure and heard that there was a huge easter egg deep in the magic forest. Opening it would open the door to happiness, so he embarked on an adventure journey of "looking for the easter egg" .

▲场地设计

▲摇摇马细节图

他给自己制定了些锻炼体能的小游戏，小朋友们可以跟着小鹅布鲁一起活动活动。

He made some small games for himself to exercise physical fitness, and the children can follow Little Goose Blue to do the activities.

丛林飞跃

根据场地的设计语言，在丛林训练项目中设置了三种形式的秋千设施：亲子秋千、座椅秋千和站立秋千，小朋友们可以在这里体验短暂的飞跃刺激。

According to the design language of the site, three forms of swing facilities are set up in the jungle training project: parent-child swings, seat swings and standing swings, where children can experience the excitement of a short leap.

▲场地设计

沙池寻宝

而活动完的小鹅布鲁在干什么呢？他正在沙地里忙忙碌碌地寻宝藏，这是一处下凹的沙坑造型，光滑的坑壁上有数条攀爬杆通往底部沙地，设计师将玩法契合场地，内设众多玩法功能，激发小朋友的探索欲。

And what is Little Gosling Blue doing after finishing his activities? He is busy hunting for treasures in the sand. This is a sunken sand pit shape. There are several climbing poles on the smooth pit walls leading to the sand at the bottom. The designer has adapted the gameplay to the site and has many gameplays. function to stimulate childrens desire to explore.

▲场地设计

小朋友可以在沙坑造型的曲面上爬、滑，放飞童心。

Children can climb and slide on the sandpit-shaped curved surface to let their childlike innocence fly.

▲场地细节

 
原地起飞

呜呼~抓紧了，我们要起飞了！小鹅布鲁运用魔法森林的植物枝干堆叠成了一个简易的跷跷板，并且还将沙池中寻找到的魔法能量注入其中，这个神奇的跷跷板会带小朋友们穿越到魔法森林的剧场区域，满足他们对冒险的无限好奇心和对自然的无尽探索。

Woohoo~ Hurry up, we are about to take off! Little Goose Blue used the plant branches of the Magic Forest to stack up a simple seesaw, and also injected the magical energy found in the sand pool into it. This magical seesaw will take the children through the theater area of the Magic Forest, satisfying Their boundless curiosity for adventure and endless exploration of nature.

▲场地设计

不过启动它，需要有自信心的小朋友们，发挥自己的社交能力，把握好平衡能力和协调性。

However, to activate it, children need to have self-confidence, use their social skills, and master their balance and coordination.

森林剧场

森林小剧场是一个为小朋友们提供表演和展示的平台。在这里，小朋友们可以根据自己的兴趣和喜好，表演各种角色和场景，锻炼自己的语言表达能力和表现能力，同时也可以与其他小朋友交流和互动，增强自己的社交能力。

The Forest Theater is a platform for children to perform and display. Here, children can perform various roles and scenes according to their own interests and preferences, exercise their language expression and performance skills, and at the same time, they can communicate and interact with other children to enhance their social skills.

▲场地设计

卷入旋涡

小鹅布鲁继续向着森林深处进发，误入了一片小沼泽，接着漩涡将他带入了一片新天地，这里有围绕大树的波浪游戏环、有弹力十足的蹦床还有蛋壳形状的摇摇碗，看来，我们快找到彩蛋啦！

Gosling Blue continued to head deeper into the forest and accidentally entered a small swamp. Then the whirlpool took him into a new world, where there were wave play rings around big trees, elastic trampolines and eggshell-shaped swings. Shake the bowl, it seems we are about to find the Easter egg!

▲场地细节

弹力十足的蹦床上还印有小鹅布鲁的身影，蹦蹦跳跳的小身影此起彼伏，跃动童年。

The elastic trampoline is also printed with the figure of Blue the goose. The little figures are bouncing up and down one after another, rejuvenating childhood.

▲蹦床的图案设计灵感来自当地的大白鹅

▲设备细节

遇到彩蛋

小鹅布鲁从彩蛋里探出头来，喊你快一起打开快乐大门。通往彩蛋的内部，设置有多种路径关卡，孩子们自由穿梭其中，不断探索新空间，发现更多的惊喜。

Little Goose Blue pokes his head out of the easter egg and calls you to open the door to happiness together. There are multiple path levels leading to the interior of the Easter egg. Children can freely shuttle among them, constantly explore new spaces, and discover more surprises.

▲场地设计

▲主器械动线

▲主器械内部动线

▲主器械剖面玩法

阳光照射过后，调皮的小阳光在穿孔板中摇曳生姿，在彩蛋底部留下了点点光影，像星空一样。

After the sunshine, the naughty little sunshine swayed in the perforated board, leaving little light and shadow on the bottom of the egg, like a starry sky.

▲器械墙面细节

可以从绳网爬坡上前往二层平台，在廊下也有各种平衡类玩法。

You can climb the rope network to the second-floor platform, and there are also various balancing games under the corridor.

▲廊下玩法细节

▲小朋友正在挑战平衡穿梭

▲绳网爬坡到达二层平台

彩蛋的二层空间还与树平台相连，让空间变得更加开放和自由，小朋友们可以探索各种不同的地方。

The second-floor space of the Easter Egg is also connected to the tree platform, making the space more open and free, and children can explore various places.

▲二层实景鸟瞰

还有可爱的互动游戏盘，这些是什么树的叶子呢？

There is also a cute interactive game board. What kind of tree leaves are these?

蓝白相间的互动转转球，它的玩法简单，但充满乐趣，能够帮助孩子们提高手眼协调能力和空间思维能力。

The blue and white interactive spinning ball is simple to play but full of fun. It can help children improve their hand-eye coordination and spatial thinking skills

▲敲击乐实景

墙面的互动盘选取了小鹅布鲁的形象，一起看看你能拼出多少小鹅布鲁的表情吧！

The interactive board on the wall selects the image of Little Gosling Blue. Let’s see how many expressions of Little Gosling Blue you can create!

在彩蛋网兜里穿梭，在快乐大门里藏匿，通过彩蛋窗口向外面的小伙伴Say Hi~

Shuttle through the Easter egg net pocket, hide in the happy door, and say Hi to friends outside through the Easter egg window~

▲绳网外部竹木平台连接各个通道，在墙面上也设置了不同体验感的益智玩法

生活中处处都藏着令人惊喜的彩蛋，就像小鹅布鲁一样，通过它的寻找和努力，让我们看到了彩蛋打开快乐大门。

Surprising Easter eggs are hidden everywhere in life. Just like Blue the goose, through its search and efforts, we can see that the Easter eggs open the door to happiness.

▲场地设计

IP设计
 

▲警示标语设计

结语

人生处处都是彩蛋，

Life is full of Easter eggs.

处处充满惊喜，

Full of surprises everywhere,

小鹅布鲁找到了彩蛋，

Blue the little goose found the easter egg,

为孩子们开启了快乐大门！

Opens the door to happiness for children!

项目信息 

摄影 :  南西摄影