徐州万科新淮中心 / 荷于景观

Vanke Xinhuai Center takes the ice and snow world as the starting point to create a diverse landscape experience center with ice and snow themes.

在这个冰雪运动掀起前所未有的全民热潮的冬天，滑雪作为其中最为大众广泛接受的运动，毫无疑问地成为了时下最热门的项目。

In this winter when ice and snow sports have set off an unprecedented national craze, skiing, as the most widely accepted sport among them, has undoubtedly become the most popular sport nowadays.

项目位于云龙区核心板块，是淮海经济区的首个大型商业综合体项目。地块周围人口稠密，附近三公里有超过50万人流，是云龙区办公，居住，休闲旅游最密集的区域。项目全区整体定位为淮海经济区首家冰雪文化综合体，打造区域型旅游中心。

The project is located in the core sector of Yunlong District and is the first large-scale commercial complex project in Huaihai Economic Zone. The surrounding area is densely populated, with more than 500,000 people in the vicinity of three kilometers. It is the most dense area for office, residence and leisure tourism in Yunlong District. The whole area of the project is positioned as the first ice and snow cultural complex in the Huaihai Economic Zone, creating a regional tourism center.

△@UCGD有乘

△雪场人视@UCGD有乘

△雪场剖面@UCGD有乘

Strategy 1: Create a high-quality urban area

策略二：营造精彩多样性场所体验

Strategy 2: Create a diverse place experience

策略三：打造冰雪文化目的地

Strategy 3: Create an ice and snow cultural destination

作为万科在淮海经济区打造的首个文旅产业创新项目，徐州新淮中心除了商场、酒店等业态，还引入了淮海经济区首家室内真雪滑雪场，意在通过精细化定位与差异化运营将其打造成全区商业发展的新引擎。

As the first cultural and tourism industry innovation project built by Vanke in Huaihai Economic Zone, Xuzhou Xinhuai Center has introduced the first indoor real snow ski resort in Huaihai Economic Zone in addition to shopping malls and hotels. The operation will make it a new engine for the commercial development of the whole region.

景观的设计概念延续建筑的总体规划-冰雪大世界; 冰上运动是人类与冰雪的互动方式之一, 人们和自然发生关联，在雪地上所留下的轨迹, 展现在万物寂静的冰雪世界里独有的动感氛围。

The design concept of the landscape continues the overall planning of the building - the world of ice and snow; ice sports is one of the ways of human interaction with ice and snow, people are connected with nature, and the tracks left on the snow are displayed in the ice and snow world where everything is silent Unique dynamic atmosphere.

△过程草图Process sketch

△最终总图 Site plan

设计整体分为五大部分，分别为雪地之舞-商业入口广场、飞越冰雪线-运动及游戏场地、追逐冬日-林下活动社交空间、冰雪之光-下沉广场、雪迹-商业内街、冰雪之巅-屋顶花园

The overall design is divided into five parts, namely, Snow Dance-Commercial Entrance Plaza, Flying Over the Ice and Snow Line-Sports and Game Venues, Chasing Winter-Underforest Activities and Social Space, Snow Tracks-Commercial Inner Street, Top of Ice and Snow-Roof Garden

△分析图 Diagram

Commercial Entrance Plaza

商业主入口设计主要在形式上呼应冰雪世界的主题，提取雪道线性铺装产生灵动引导，线性旱喷增强参与感，增强热闹的商业氛围。空间上预留大面积的入口广场，提供节日主题装置，供商业活动，周末市集等。

The design of the main commercial entrance mainly echoes the theme of Ice and Snow World in form, extracting the linear pavement of the snow road to generate agile guidance, and the linear dry spray enhances the sense of participation and enhances the lively business atmosphere. A large area of entrance plaza is reserved in space to provide festival-themed installations for commercial activities, weekend markets, etc.

雪球儿童游具为hapitor产品，作为商场入口的形象雕塑，同时吸引儿童的IP。

Snowball childrens play equipment is a hapitor product, which is used as an image sculpture at the entrance of the shopping mall, and at the same time attracts childrens IP.

△hapitor产品 雪球

Sports and Gaming Venues

场地利用局限的带状空间设计一处绿意乐活的冰雪世界主题儿童游乐场，连接商业内街商业氛围与市政绿地林下空间，儿童游乐场具有强黏贴性，既延展了商业的儿童娱乐氛围，又满足周边居民的亲子游乐需求。

The site uses the limited strip space to design a green and happy Ice and Snow World theme childrens playground, connecting the commercial atmosphere of the commercial inner street and the municipal green space under the forest. The childrens playground has strong adhesiveness, which not only extends the business The childrens entertainment atmosphere, but also to meet the parent-child entertainment needs of the surrounding residents.

△北极熊及企鹅蛋@德力儿童设施

△德力儿童设施

Social activities under the forest

通过铺装划分动态步行空间与静态休闲空间，在大面积绿化带中划分出一片开放空间作为公共休憩场所社交平台，设计上整洁的乔木树阵与规整灌木营造连续的景观感受。

The dynamic walking space and the static leisure space are divided by paving, and an open space is divided into a large green belt as a social platform for public rest places. The neatly designed tree arrays and regular shrubs create a continuous landscape experience.

△@UCGD有乘

△方案效果图 Scheme renderings

Sunken Square

下沉广场连同商业两个主入口，在保证通透的情况下，设计充满绿意生机的植物空间软化了大面积的建筑硬质台阶，氛围感植物间设置了休息平台区，激活了灰空间的活力。

The sunken plaza, together with the two main entrances of the business, is designed with a green and vibrant plant space to soften the hard steps of a large area of the building while ensuring transparency. s vitality.

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△@UCGD有乘

Commercial inner street

设计在色彩和形式上呼应全区冰雪世界主题，运用主题彩绘的方式将整体呈现出一个大广场的感受，使车道两侧的商业能很好的串连与交融，未来可作为主题商业街的空间使用.沥青车道使用丙烯酸喷涂彩绘的方式设计，展现年轻气息，成功的连结使用并激活了商业氛围。

The design echoes the theme of the ice and snow world in the whole district in terms of color and form. The theme painting method is used to present the feeling of a large square as a whole, so that the businesses on both sides of the lane can be well connected and blended. In the future, it can be used as a theme commercial street. space usage.The asphalt driveway is designed with acrylic spray painting, showing a youthful atmosphere, successfully connecting the use and activating the commercial atmosphere.

△方案效果图 Scheme renderings

△雪场与商场连廊@UCGD有乘

出于消防问题的考虑，雪场需要与商场脱开，除了步行街连接，建筑师还于二三层设置了连廊，加强两种功能之间的互动，扩大人流的聚集性，也能有效增加商铺的价值。

For fire protection reasons, the snow field needs to be separated from the shopping mall. In addition to the pedestrian street connection, the architect also set up corridors on the second and third floors to strengthen the interaction between the two functions, expand the gathering of people, and also effectively increase the value of the store.

△雪场大巴下客处@UCGD有乘

Roof garden

屋顶建筑功能业态多为餐馆、咖啡馆，建筑围合形成的中庭屋顶花园空间，景观设计功能上利用铺装划分不同领域的空间，满足商铺的利益最大化需求，又能兼顾商业活动需求。形式设计上使用暖色调为主，个性化的铺装形式设计吸引人群导入，形成休闲社交空间。

Most of the roof building functions are restaurants, cafes, and the atrium roof garden space formed by the building enclosure. In terms of landscape design, paving is used to divide the space in different fields, so as to meet the needs of maximizing the interests of shops and take into account the needs of commercial activities. The formal design mainly uses warm tones, and the personalized pavement form design attracts crowds to form a leisure and social space.

△方案效果图 Scheme renderings

△@UCGD有乘

△现场航拍 Live aerial photography

△现场航拍 Live aerial photography

△建造过程Construction process

The evolution of the entrance sculpture

△设计中的尝试 Attempt in design

△最终方案 The final proposal

项目信息